Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Archīum Ateneo
2024
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| Subjects: | |
| Online Access: | https://archium.ateneo.edu/kk/vol1/iss32/15 https://archium.ateneo.edu/context/kk/article/1785/viewcontent/KK_2032_2C_202019_2015_20Special_20Forum_20Kritika_20__20Otmazgin_2C_20Lyan.pdf |
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| Institution: | Ateneo De Manila University |