Consumed By Affects: Kwentong Jollibee [Jollibee Stories], Happy Objects, and the Formation of Intimate Publics
In 2016, the Jollibee Food Corporation, a Philippine multinational company that owns the world’s largest Asia-based fast-food chain Jollibee, launched Kwentong Jollibee [Jollibee Stories], a highly successful digital marketing campaign. Kwentong Jollibee advertisements have a reputation for being ab...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Archīum Ateneo
2024
|
| Subjects: | |
| Online Access: | https://archium.ateneo.edu/kk/vol1/iss38/5 https://archium.ateneo.edu/context/kk/article/1908/viewcontent/KK_2038_2C_202022_205_20Regular_20section_20__20De_20Chavez.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Ateneo De Manila University |