From Localization to Glocalization: Contriving Korean Pop Culture to Meet Glocal Demands
Hallyu (the Korean Wave) has been around the world since the late 1990s. Over the period of twenty years, Hallyu has evolved from a regional entertainment pop to a global cultural content. The evolution of Hallyu, like any other evolutions, has involved a long process of localization and globalizati...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Archīum Ateneo
2024
|
| Subjects: | |
| Online Access: | https://archium.ateneo.edu/kk/vol1/iss29/8 https://archium.ateneo.edu/context/kk/article/2137/viewcontent/_5BKKv00n29_2017_5D_203.1_ForumKritika_Oh.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Ateneo De Manila University |