From Localization to Glocalization: Contriving Korean Pop Culture to Meet Glocal Demands

• Main Author: Oh, Ingyu
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: Female fandom; K-drama; K-pop; melancholia; ressentiment; tacit knowledge
• Online Access: https://archium.ateneo.edu/kk/vol1/iss29/8; https://archium.ateneo.edu/context/kk/article/2137/viewcontent/_5BKKv00n29_2017_5D_203.1_ForumKritika_Oh.pdf
• Institution: Ateneo De Manila University

Hallyu (the Korean Wave) has been around the world since the late 1990s. Over the period of twenty years, Hallyu has evolved from a regional entertainment pop to a global cultural content. The evolution of Hallyu, like any other evolutions, has involved a long process of localization and globalizati...