Looking for New Forms of Legitimacy in Asia

• Main Authors: Castelló, Itziar, Galang, Roberto Martin N
• Format: text
• Published: Archīum Ateneo 2012
• Subjects: corporate social responsibility; legitimacy; rhetoric; Asia; political theory; Business; Organizational Behavior and Theory; Political Theory
• Online Access: https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/11; https://journals.sagepub.com/doi/full/10.1177/0007650312469864
• Institution: Ateneo De Manila University

Through a rhetoric analysis of 776 projects from firms located in 22 Asian countries, the authors argue that companies are looking for new forms of legitimacy that cannot be completely explained using traditional management theories. The authors introduce political theory into the debate. First, thi...