Revisiting the Ramayana
Excerpt: “Transcreation”—the strategy of adapting to a local community the language of a product to make it acceptable—thrived as a marketing and publishing practice in India. Rather than simply translating language to advertise a foreign product, transcreation attempted to approximate the same mean...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Archīum Ateneo
2018
|
| Online Access: | https://archium.ateneo.edu/paha/vol8/iss1/7 https://archium.ateneo.edu/context/paha/article/1270/viewcontent/PAHA_208.1_207_20Features_20__20Fernandez.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Ateneo De Manila University |
| id |
ph-ateneo-arc.paha-1270 |
|---|---|
| record_format |
eprints |
| spelling |
ph-ateneo-arc.paha-12702024-11-28T09:48:02Z Revisiting the Ramayana Fernandez, Steven P. C., D.F.A. Excerpt: “Transcreation”—the strategy of adapting to a local community the language of a product to make it acceptable—thrived as a marketing and publishing practice in India. Rather than simply translating language to advertise a foreign product, transcreation attempted to approximate the same meanings and emotional appeal in the original for local cultures to accept. 2018-03-31T07:00:00Z text application/pdf https://archium.ateneo.edu/paha/vol8/iss1/7 https://archium.ateneo.edu/context/paha/article/1270/viewcontent/PAHA_208.1_207_20Features_20__20Fernandez.pdf Perspectives in the Arts and Humanities Asia Archīum Ateneo |
| institution |
Ateneo De Manila University |
| building |
Ateneo De Manila University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
Ateneo De Manila University Library |
| collection |
archium.Ateneo Institutional Repository |
| description |
Excerpt: “Transcreation”—the strategy of adapting to a local community the language of a product to make it acceptable—thrived as a marketing and publishing practice in India. Rather than simply translating language to advertise a foreign product, transcreation attempted to approximate the same meanings and emotional appeal in the original for local cultures to accept. |
| format |
text |
| author |
Fernandez, Steven P. C., D.F.A. |
| spellingShingle |
Fernandez, Steven P. C., D.F.A. Revisiting the Ramayana |
| author_facet |
Fernandez, Steven P. C., D.F.A. |
| author_sort |
Fernandez, Steven P. C., D.F.A. |
| title |
Revisiting the Ramayana |
| title_short |
Revisiting the Ramayana |
| title_full |
Revisiting the Ramayana |
| title_fullStr |
Revisiting the Ramayana |
| title_full_unstemmed |
Revisiting the Ramayana |
| title_sort |
revisiting the ramayana |
| publisher |
Archīum Ateneo |
| publishDate |
2018 |
| url |
https://archium.ateneo.edu/paha/vol8/iss1/7 https://archium.ateneo.edu/context/paha/article/1270/viewcontent/PAHA_208.1_207_20Features_20__20Fernandez.pdf |
| _version_ |
1818102043242397696 |