Revisiting the Ramayana
Excerpt: “Transcreation”—the strategy of adapting to a local community the language of a product to make it acceptable—thrived as a marketing and publishing practice in India. Rather than simply translating language to advertise a foreign product, transcreation attempted to approximate the same mean...
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| Format: | text |
| Published: |
Archīum Ateneo
2018
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| Online Access: | https://archium.ateneo.edu/paha/vol8/iss1/7 https://archium.ateneo.edu/context/paha/article/1270/viewcontent/PAHA_208.1_207_20Features_20__20Fernandez.pdf |
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| Institution: | Ateneo De Manila University |