Exploratory Customer Discovery Through Simulation Using ChatGPT and Prompt Engineering

• Main Authors: Ilagan, Joseph Benjamin R, Alabastro, Zachary Matthew, Basallo, Claire Louisse, Ilagan, Jose Ramon
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: Agent-based modeling; Agent-based simulation; ChatGPT; Computer simulation; Customer development; GPT; Large language models; Lean startup; LLM; Simulation; Startup; Artificial Intelligence and Robotics; Business; Computer Sciences; Physical Sciences and Mathematics
• Online Access: https://archium.ateneo.edu/qmit-faculty-pubs/23; https://doi.org/10.1007/978-981-97-4581-4_5
• Institution: Ateneo De Manila University

Entrepreneurship and the tech startup journey are complex, dynamic, risky, and uncertain. Risk-taking needs to consider the complexity and interconnection of different aspects of the entrepreneurial and startup context. A simulation is a model of an existing complex system and experimenting with the...