Uses and gratifications of artisans and enthusiasts participating in a social-networked artisan community

• Main Author: CHOI, KRYSTY MYZYL
• Format: text
• Published: Archīum Ateneo 2018
• Subjects: Instagram (Firm) Artisans > Philippines; Social media; Communication; Online social networks; Handicraft > Marketing; Social media > Marketing; Selling > Handicraft.
• Online Access: https://archium.ateneo.edu/theses-dissertations/67; http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1535954330&currentIndex=0&view=fullDetailsDetailsTab
• Institution: Ateneo De Manila University

The rise of the social-networked artisan economy enabled by the networked-world has placed crafts back to the mainstream. This unprecedented networked community includes artisan and enthusiast members that sustain online conversations. Majority of Instagrams users have deep pockets yet artisans and...