Effect of message frames on dairy farmers' perceived importance of artificial insemination and subsequent adoption intention
The research integrates the concept of framing in the study of diffusion of innovation. It explored the perceived importance of frames used in government-published information materials on the farmers decision-making, specifically their intent to adopt innovation. The study aimed to determine the me...
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| Format: | text |
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Archīum Ateneo
2018
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| Online Access: | https://archium.ateneo.edu/theses-dissertations/239 http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1535961474&currentIndex=0&view=fullDetailsDetailsTab |
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| Institution: | Ateneo De Manila University |