Effect of message frames on dairy farmers' perceived importance of artificial insemination and subsequent adoption intention

• Main Author: BUMANLAG, ROWENA
• Format: text
• Published: Archīum Ateneo 2018
• Subjects: Frames (Sociology) Diffusion of innovations; Artificial insemination; Reproductive technology; Dairy farming > Philippines > Nueva Ecija; Dairy farmers.
• Online Access: https://archium.ateneo.edu/theses-dissertations/239; http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1535961474&currentIndex=0&view=fullDetailsDetailsTab
• Institution: Ateneo De Manila University

The research integrates the concept of framing in the study of diffusion of innovation. It explored the perceived importance of frames used in government-published information materials on the farmers decision-making, specifically their intent to adopt innovation. The study aimed to determine the me...