Addressing Sustainability in Fashion Through Goal Frames and the Theory of Planned Behavior Perspectives

• Main Author: Reyes, Jomel
• Format: text
• Published: Archīum Ateneo 2019
• Subjects: Fast Fashion, Clothing Involvement, Environment, Pro-environmental Behavior; Fashion Business
• Online Access: https://archium.ateneo.edu/theses-dissertations/434
• Institution: Ateneo De Manila University

A phenomenon called ‘fast fashion’ drives the increasing wasteful consumption of clothes. This thesis attempted to address this issue by determining influences on consumers intention to reduce frequency of buying clothes by linking the Theory of Planned Behavior, Goal-Framing Theory, and Clothing In...