Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
ABSTRACT see Upload (MT MBA 150 2013)
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf http://thesis.dlsud.edu.ph/4014/ |
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| Institution: | De La Salle University |
| Summary: | ABSTRACT see Upload (MT MBA 150 2013) |
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