Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.

ABSTRACT see Upload (MT MBA 150 2013)

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Bibliographic Details
Main Author:	Dumala-Rayray, Mian
Format:	Theses and Dissertations NonPeerReviewed
Published:	2013
Subjects:	HF Commerce HT Communities. Classes. Races
Online Access:	http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf http://thesis.dlsud.edu.ph/4014/
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Institution:	De La Salle University

id	ph-dlsud-lib.4014
record_format	eprints
spelling	ph-dlsud-lib.40142016-05-24T05:44:18Z Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Dumala-Rayray, Mian HF Commerce HT Communities. Classes. Races ABSTRACT see Upload (MT MBA 150 2013) 2013 Thesis NonPeerReviewed text http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf text http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf Dumala-Rayray, Mian (2013) Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Masters thesis, De La Salle University-Dasmarinas. http://thesis.dlsud.edu.ph/4014/
institution	De La Salle University
building	De La Salle University Library
country	Philippines
collection	DLSU Institutional Repository
topic	HF Commerce HT Communities. Classes. Races
spellingShingle	HF Commerce HT Communities. Classes. Races Dumala-Rayray, Mian Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
description	ABSTRACT see Upload (MT MBA 150 2013)
format	Theses and Dissertations NonPeerReviewed
author	Dumala-Rayray, Mian
author_facet	Dumala-Rayray, Mian
author_sort	Dumala-Rayray, Mian
title	Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
title_short	Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
title_full	Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
title_fullStr	Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
title_full_unstemmed	Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
title_sort	media typology and media affinity of millennials in selected universities in cavite and the media drivers of purchase intent: television vs. social media.
publishDate	2013
url	http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf http://thesis.dlsud.edu.ph/4014/
_version_	1681503006058610688

Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.

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