Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.
ABSTRACT see Upload (MT MBA 150 2013)
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Online Access: | http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf http://thesis.dlsud.edu.ph/4014/ |
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ph-dlsud-lib.40142016-05-24T05:44:18Z Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Dumala-Rayray, Mian HF Commerce HT Communities. Classes. Races ABSTRACT see Upload (MT MBA 150 2013) 2013 Thesis NonPeerReviewed text http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf text http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf Dumala-Rayray, Mian (2013) Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Masters thesis, De La Salle University-Dasmarinas. http://thesis.dlsud.edu.ph/4014/ |
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HF Commerce HT Communities. Classes. Races |
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HF Commerce HT Communities. Classes. Races Dumala-Rayray, Mian Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
description |
ABSTRACT see Upload (MT MBA 150 2013) |
format |
Theses and Dissertations NonPeerReviewed |
author |
Dumala-Rayray, Mian |
author_facet |
Dumala-Rayray, Mian |
author_sort |
Dumala-Rayray, Mian |
title |
Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
title_short |
Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
title_full |
Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
title_fullStr |
Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
title_full_unstemmed |
Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. |
title_sort |
media typology and media affinity of millennials in selected universities in cavite and the media drivers of purchase intent: television vs. social media. |
publishDate |
2013 |
url |
http://thesis.dlsud.edu.ph/4014/1/RayrayMD%20...%20-%20PurchaseIntent.pdf http://thesis.dlsud.edu.ph/4014/2/MT%20MBA%20150%202013.pdf http://thesis.dlsud.edu.ph/4014/ |
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1681503006058610688 |