Review of functions of advertising in Singapore context.

We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context. By doing so, we hope to fill the gap in the field of advertising literature by means of conduc...

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Bibliographic Details
Main Authors:	Chong, Yan Xin., Lee, Swee Eng., Zheng, Aixing.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10003
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10003
record_format	dspace
spelling	sg-ntu-dr.10356-100032023-05-19T03:30:06Z Review of functions of advertising in Singapore context. Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context. By doing so, we hope to fill the gap in the field of advertising literature by means of conducting this research within the new framework of usability and utility developed in the field of information systems. 2008-09-24T07:38:43Z 2008-09-24T07:38:43Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10003 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing. Review of functions of advertising in Singapore context.
description	We review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context. By doing so, we hope to fill the gap in the field of advertising literature by means of conducting this research within the new framework of usability and utility developed in the field of information systems.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing.
format	Final Year Project
author	Chong, Yan Xin. Lee, Swee Eng. Zheng, Aixing.
author_sort	Chong, Yan Xin.
title	Review of functions of advertising in Singapore context.
title_short	Review of functions of advertising in Singapore context.
title_full	Review of functions of advertising in Singapore context.
title_fullStr	Review of functions of advertising in Singapore context.
title_full_unstemmed	Review of functions of advertising in Singapore context.
title_sort	review of functions of advertising in singapore context.
publishDate	2008
url	http://hdl.handle.net/10356/10003
_version_	1770565858121220096

Review of functions of advertising in Singapore context.

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