Television food advertising towards children : a content analysis of the Singapore advertising landscape and experimental study on the placement of pro-nutritional advertisements

• Main Authors: Lim, Glenn Yin De., Lin, Jieying., Tang, Shuxia., Chen, Wendy Jin Jing.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Advertising; DRNTU::Social sciences::Journalism::Broadcast journalism
• Online Access: https://hdl.handle.net/10356/100149; http://hdl.handle.net/10220/6713
• Institution: Nanyang Technological University

Food advertising has been recognized as one of the contributing factors to rising childhood obesity. This study aims to examine food and beverage (F&B) advertising as well as persuasion strategies in health communication in the form of pro-nutritional advertisements, in the context of children’s...