Television food advertising towards children : a content analysis of the Singapore advertising landscape and experimental study on the placement of pro-nutritional advertisements
Food advertising has been recognized as one of the contributing factors to rising childhood obesity. This study aims to examine food and beverage (F&B) advertising as well as persuasion strategies in health communication in the form of pro-nutritional advertisements, in the context of children’s...
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Main Authors: | Lim, Glenn Yin De., Lin, Jieying., Tang, Shuxia., Chen, Wendy Jin Jing. |
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Other Authors: | May Oo Lwin |
Format: | Final Year Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/100149 http://hdl.handle.net/10220/6713 |
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Institution: | Nanyang Technological University |
Language: | English |
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