Visual analysis of topic competition on social media

• Main Authors: Peng, Tai-Quan, Xu, Panpan, Wu, Yingcai, Wei, Enxun, Qu, Huamin, Liu, Shixia, Zhu, Jonathan J. H.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Library and information science::Libraries::Information systems; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Engineering::Computer science and engineering::Computer applications::Social and behavioral sciences
• Online Access: https://hdl.handle.net/10356/100396; http://hdl.handle.net/10220/17882
• Institution: Nanyang Technological University

How do various topics compete for public attention when they are spreading on social media? What roles do opinion leaders play in the rise and fall of competitiveness of various topics? In this study, we propose an expanded topic competition model to characterize the competition for public attentio...