Applying strategic planning to an SME : a case study on United Bakery Supplies Pte Ltd.

• Main Authors: Neu, Boon Ling., Chen, Wanhui., Low, Lionel.
• 其他作者: Cheng, Catherine Ooi Lan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Management::Planning
• 在線閱讀: http://hdl.handle.net/10356/10074

SMEs are always characterised by the central position of the owner, who sometimes has limited managerial qualification and significant aversion against planning and the application of formal methods. That, coupled with the limitations that SMEs face, such as limited resources, lack of specialist exp...