Applying strategic planning to an SME : a case study on United Bakery Supplies Pte Ltd.

• Main Authors: Neu, Boon Ling., Chen, Wanhui., Low, Lionel.
• Other Authors: Cheng, Catherine Ooi Lan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Planning
• Online Access: http://hdl.handle.net/10356/10074
• Institution: Nanyang Technological University

SMEs are always characterised by the central position of the owner, who sometimes has limited managerial qualification and significant aversion against planning and the application of formal methods. That, coupled with the limitations that SMEs face, such as limited resources, lack of specialist exp...