Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users’ loneliness, belonging, and well-being

• Main Authors: Jung, Younbo, Song, Hayeon, Vorderer, Peter
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Mass media::Alternative media; DRNTU::Social sciences::Psychology::Applied psychology; DRNTU::Social sciences::Communication::Audience research
• Online Access: https://hdl.handle.net/10356/100902; http://hdl.handle.net/10220/18227
• Institution: Nanyang Technological University

The purpose of the current paper is to develop a theoretical model that identifies why people blog personal content and explains the effects of blogging in “real life.” Data from an online survey are analyzed using maximum likelihood procedures in LISREL 8.75 to test the structural model. Among 531...