Relationship between brand name linguistics and product evaluation.

Relationship between brand name linguistics and product evaluation.

This study aims to further investigate the effects the letters Z and H have on consumers’ product evaluation based on product attributes such as “Prestige”, “Social Approval” and “Functionality”. It also investigates whether these effects differ among individuals with different personalities, using...

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Main Authors: Khor, Shu Ya., Huang, Shiya., Huang, Huibin.
Other Authors: Lam, Shun Yin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10097
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10097
record_format dspace
spelling sg-ntu-dr.10356-100972023-05-19T05:44:59Z Relationship between brand name linguistics and product evaluation. Khor, Shu Ya. Huang, Shiya. Huang, Huibin. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to further investigate the effects the letters Z and H have on consumers’ product evaluation based on product attributes such as “Prestige”, “Social Approval” and “Functionality”. It also investigates whether these effects differ among individuals with different personalities, using the scales Change Seeking Index, Desire for Unique Consumer Products and Interpersonal Influence Susceptibility (Peer-Normative). 2008-09-24T07:39:47Z 2008-09-24T07:39:47Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10097 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Khor, Shu Ya.
Huang, Shiya.
Huang, Huibin.
Relationship between brand name linguistics and product evaluation.
description This study aims to further investigate the effects the letters Z and H have on consumers’ product evaluation based on product attributes such as “Prestige”, “Social Approval” and “Functionality”. It also investigates whether these effects differ among individuals with different personalities, using the scales Change Seeking Index, Desire for Unique Consumer Products and Interpersonal Influence Susceptibility (Peer-Normative).
author2 Lam, Shun Yin
author_facet Lam, Shun Yin
Khor, Shu Ya.
Huang, Shiya.
Huang, Huibin.
format Final Year Project
author Khor, Shu Ya.
Huang, Shiya.
Huang, Huibin.
author_sort Khor, Shu Ya.
title Relationship between brand name linguistics and product evaluation.
title_short Relationship between brand name linguistics and product evaluation.
title_full Relationship between brand name linguistics and product evaluation.
title_fullStr Relationship between brand name linguistics and product evaluation.
title_full_unstemmed Relationship between brand name linguistics and product evaluation.
title_sort relationship between brand name linguistics and product evaluation.
publishDate 2008
url http://hdl.handle.net/10356/10097
_version_ 1770563532541132800

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