Content analysis of the crisis management efforts of Singapore Airlines in the SQ006 crash.

Through the content analysis of two English dailies, The Straits Times and The Taipei Times, Singapore Airlines' public relations efforts were evaluated.

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Bibliographic Details
Main Authors: Chua, Teresa Mei Hong., Ong, Janice Ai Ling., Tan, Cheryl Hue Chuen.
Other Authors: Pang, Augustine
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1011
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Institution: Nanyang Technological University