Content analysis of the crisis management efforts of Singapore Airlines in the SQ006 crash.

• Main Authors: Chua, Teresa Mei Hong., Ong, Janice Ai Ling., Tan, Cheryl Hue Chuen.
• Other Authors: Pang, Augustine
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Journalism::Reporting on business and finance
• Online Access: http://hdl.handle.net/10356/1011
• Institution: Nanyang Technological University

Through the content analysis of two English dailies, The Straits Times and The Taipei Times, Singapore Airlines' public relations efforts were evaluated.