Effectiveness of product placements in computer games.

This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games.

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Bibliographic Details
Main Authors:	Chan, Jesslyn Hor Yee., Chua, Shi Wei., Lim, Chong Tat.
Other Authors:	Ng, Sharon Sok Ling
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10112
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10112
record_format	dspace
spelling	sg-ntu-dr.10356-101122023-05-19T06:16:17Z Effectiveness of product placements in computer games. Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. Ng, Sharon Sok Ling Nanyang Business School DRNTU::Business::Marketing This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games. 2008-09-24T07:39:57Z 2008-09-24T07:39:57Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10112 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. Effectiveness of product placements in computer games.
description	This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games.
author2	Ng, Sharon Sok Ling
author_facet	Ng, Sharon Sok Ling Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat.
format	Final Year Project
author	Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat.
author_sort	Chan, Jesslyn Hor Yee.
title	Effectiveness of product placements in computer games.
title_short	Effectiveness of product placements in computer games.
title_full	Effectiveness of product placements in computer games.
title_fullStr	Effectiveness of product placements in computer games.
title_full_unstemmed	Effectiveness of product placements in computer games.
title_sort	effectiveness of product placements in computer games.
publishDate	2008
url	http://hdl.handle.net/10356/10112
_version_	1770567052449284096

Effectiveness of product placements in computer games.

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