Content analysis of the crisis management efforts of Singapore Airlines in the SQ006 crash.

Through the content analysis of two English dailies, The Straits Times and The Taipei Times, Singapore Airlines' public relations efforts were evaluated.

Saved in:
書目詳細資料
Main Authors: Chua, Teresa Mei Hong., Ong, Janice Ai Ling., Tan, Cheryl Hue Chuen.
其他作者: Pang, Augustine
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/1011
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
機構: Nanyang Technological University