Towards a strategic tool for the business modeling of IDM startups : implementing the ADVISOR framework

• Main Author: Sharma, Ravi S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Library and information science::Archives and records management::Digital preservation
• Online Access: https://hdl.handle.net/10356/101308; http://hdl.handle.net/10220/18359; http://www.cibtech.org/J%20ENGINEERING%20TECHNOLOGY/PUBLICATIONS/2011/Vol%201%20No.%201/JET%2001-01-Contents.htm
• Institution: Nanyang Technological University

This paper describes the ADVISOR online tool for Interactive Digital Media (IDM) Business modeling. The research objective was to develop an online business modeling tool for de-novo IDM firms based on the ADVISOR framework. The tool supports the business strategy of startups, incubators and new f...