Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.

This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method.

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Bibliographic Details
Main Authors: Long, Li Yann., Sin, Dawn Hui Jie., Song, Yen Ling., Xu, Dorothea Jing Mei.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1016
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1016
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spelling sg-ntu-dr.10356-10162019-12-10T11:18:54Z Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore. Long, Li Yann. Sin, Dawn Hui Jie. Song, Yen Ling. Xu, Dorothea Jing Mei. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method. Bachelor of Communication Studies 2008-09-10T07:13:44Z 2008-09-10T07:13:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1016 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Journalism
spellingShingle DRNTU::Social sciences::Journalism
Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
description This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
format Final Year Project
author Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
author_sort Long, Li Yann.
title Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_short Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_full Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_fullStr Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_full_unstemmed Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
title_sort targeting the youth : the potentials of the traditional chinese medicine industry in singapore.
publishDate 2008
url http://hdl.handle.net/10356/1016
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