Measuring differentials in communication research : issues with multicollinearity in three methods

Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing....

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Bibliographic Details
Main Author: Rosenthal, Sonny
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/101940
http://hdl.handle.net/10220/18828
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Institution: Nanyang Technological University
Language: English