Measuring differentials in communication research : issues with multicollinearity in three methods

• Main Author: Rosenthal, Sonny
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/101940; http://hdl.handle.net/10220/18828
• Institution: Nanyang Technological University

Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing....