Managing reverse logistics to enhance sustainability of industrial marketing
In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and business value for the customer, the interrelati...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/102262 http://hdl.handle.net/10220/16857 |
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| Institution: | Nanyang Technological University |
| Language: | English |