Managing reverse logistics to enhance sustainability of industrial marketing

• Main Authors: Lam, Jasmine Siu Lee, Lee, C. K. M.
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Civil engineering; DRNTU::Engineering::Environmental engineering
• Online Access: https://hdl.handle.net/10356/102262; http://hdl.handle.net/10220/16857
• Institution: Nanyang Technological University

In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and business value for the customer, the interrelati...