A generalized stereotypical trust model

• Main Authors: Fang, Hui, Zhang, Jie, Sensoy, Murat, Thalmann, Nadia Magnenat
• Other Authors: School of Computer Engineering
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/102759; http://hdl.handle.net/10220/16872
• Institution: Nanyang Technological University

Stereotypical trust modeling can be adopted by a buyer to effectively evaluate trustworthiness of a seller who has little or no past experience in e-marketplaces. The buyer forms trust stereotypes based on her past experience with other sellers. However, when the buyer has limited past experience wi...