Generation of personalized ontology based on consumer emotion and behavior analysis

• Main Authors: Tang, Jie., Hong, Guan Y., Fong, A. C. M., Zhou, Baoyao., Hui, Siu C.
• Other Authors: School of Computer Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/102780; http://hdl.handle.net/10220/16447
• Institution: Nanyang Technological University

The relationships between consumer emotions and their buying behaviors have been well documented. Technology-savvy consumers often use the web to find information on products and services before they commit to buying. We propose a semantic web usage mining approach for discovering periodic web acces...