Dimensions of convenience : why do consumers use convenience stores?

This study investigates the importance of service convenience in affecting consumers' behavior.

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Bibliographic Details
Main Authors:	Lim, Vivian Ming Min., Lee, Pee Perng., Wang, Jung Ming.
Other Authors:	Nam, Inwoo
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10299
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Institution:	Nanyang Technological University

Description
Summary:	This study investigates the importance of service convenience in affecting consumers' behavior.

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