Dimensions of convenience : why do consumers use convenience stores?

• Main Authors: Lim, Vivian Ming Min., Lee, Pee Perng., Wang, Jung Ming.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10299
• Institution: Nanyang Technological University

This study investigates the importance of service convenience in affecting consumers' behavior.