Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.

This study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are exami...

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Bibliographic Details
Main Authors:	Huang, Jingneng., Kheng, Edna Hwee Ling., Toh, Chik Wee.
Other Authors:	Leong, Choon Chiang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::International business
Online Access:	http://hdl.handle.net/10356/10365
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10365
record_format	dspace
spelling	sg-ntu-dr.10356-103652023-05-19T05:41:39Z Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific. Huang, Jingneng. Kheng, Edna Hwee Ling. Toh, Chik Wee. Leong, Choon Chiang Nanyang Business School DRNTU::Business::International business This study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are examined. In the second and third sections of the paper, we trace recent trends in the Asia Pacific lodging industry and examine in detail growth strategies employed by Starwood. A qualitative and quantitative evaluation of Starwood’s performance in Asia Pacific is provided. A summary of its growth strategies and impact on its hotel operations conclude this report. 2008-09-24T07:42:50Z 2008-09-24T07:42:50Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10365 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::International business
spellingShingle	DRNTU::Business::International business Huang, Jingneng. Kheng, Edna Hwee Ling. Toh, Chik Wee. Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
description	This study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are examined. In the second and third sections of the paper, we trace recent trends in the Asia Pacific lodging industry and examine in detail growth strategies employed by Starwood. A qualitative and quantitative evaluation of Starwood’s performance in Asia Pacific is provided. A summary of its growth strategies and impact on its hotel operations conclude this report.
author2	Leong, Choon Chiang
author_facet	Leong, Choon Chiang Huang, Jingneng. Kheng, Edna Hwee Ling. Toh, Chik Wee.
format	Final Year Project
author	Huang, Jingneng. Kheng, Edna Hwee Ling. Toh, Chik Wee.
author_sort	Huang, Jingneng.
title	Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
title_short	Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
title_full	Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
title_fullStr	Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
title_full_unstemmed	Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.
title_sort	growth strategies of starwood hotels and resorts, worldwide, inc. in asia pacific.
publishDate	2008
url	http://hdl.handle.net/10356/10365
_version_	1770565645248757760

Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.

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