Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.

• Main Authors: Huang, Jingneng., Kheng, Edna Hwee Ling., Toh, Chik Wee.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/10365
• Institution: Nanyang Technological University

This study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are exami...