Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the stu...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10376 |
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| Institution: | Nanyang Technological University |