Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.

• المؤلفون الرئيسيون: Sng, Eddy Shih Wei., Choy, Rosabel Yuan Xia., Leong, Jing Yun.
• مؤلفون آخرون: Ho, Mian Lian
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10376

The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the stu...