Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the stu...
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sg-ntu-dr.10356-103762023-05-19T06:24:05Z Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. Sng, Eddy Shih Wei. Choy, Rosabel Yuan Xia. Leong, Jing Yun. Ho, Mian Lian Nanyang Business School DRNTU::Business::Marketing The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the study aimed to find out the critical success factors used in the Korean dramas that made them an effective advertising tool for Korean tourism. 2008-09-24T07:42:57Z 2008-09-24T07:42:57Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10376 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing Sng, Eddy Shih Wei. Choy, Rosabel Yuan Xia. Leong, Jing Yun. Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
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The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the study aimed to find out the critical success factors used in the Korean dramas that made them an effective advertising tool for Korean tourism. |
author2 |
Ho, Mian Lian |
author_facet |
Ho, Mian Lian Sng, Eddy Shih Wei. Choy, Rosabel Yuan Xia. Leong, Jing Yun. |
format |
Final Year Project |
author |
Sng, Eddy Shih Wei. Choy, Rosabel Yuan Xia. Leong, Jing Yun. |
author_sort |
Sng, Eddy Shih Wei. |
title |
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
title_short |
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
title_full |
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
title_fullStr |
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
title_full_unstemmed |
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. |
title_sort |
impact of korean dramas on nanyang technological university nanyang business school undergraduates. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10376 |
_version_ |
1770564106919608320 |