Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.

The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the stu...

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Main Authors: Sng, Eddy Shih Wei., Choy, Rosabel Yuan Xia., Leong, Jing Yun.
Other Authors: Ho, Mian Lian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10376
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10376
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spelling sg-ntu-dr.10356-103762023-05-19T06:24:05Z Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates. Sng, Eddy Shih Wei. Choy, Rosabel Yuan Xia. Leong, Jing Yun. Ho, Mian Lian Nanyang Business School DRNTU::Business::Marketing The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the study aimed to find out the critical success factors used in the Korean dramas that made them an effective advertising tool for Korean tourism. 2008-09-24T07:42:57Z 2008-09-24T07:42:57Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10376 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Sng, Eddy Shih Wei.
Choy, Rosabel Yuan Xia.
Leong, Jing Yun.
Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
description The main aim of the study wass to find out how dramas can be used as an advertising tool for tourism. In view of the new phenomenon Korean wave, which successfully used Korea dramas to promote Korea as a tourist destination, Korean dramas were selected as the basis of the study. In addition, the study aimed to find out the critical success factors used in the Korean dramas that made them an effective advertising tool for Korean tourism.
author2 Ho, Mian Lian
author_facet Ho, Mian Lian
Sng, Eddy Shih Wei.
Choy, Rosabel Yuan Xia.
Leong, Jing Yun.
format Final Year Project
author Sng, Eddy Shih Wei.
Choy, Rosabel Yuan Xia.
Leong, Jing Yun.
author_sort Sng, Eddy Shih Wei.
title Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
title_short Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
title_full Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
title_fullStr Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
title_full_unstemmed Impact of Korean dramas on Nanyang Technological University Nanyang Business School undergraduates.
title_sort impact of korean dramas on nanyang technological university nanyang business school undergraduates.
publishDate 2008
url http://hdl.handle.net/10356/10376
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