Human resource communications

This study aims to explore the potential relationships between internal branding, internal communications and HRC, through interviews conducted with a group of 5 established multi-national corporations to provide insights on the methods and practices they have implemented as initiatives towards inte...

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Bibliographic Details
Main Authors: Pang, Joelle Si Ning, Toh, Cherie Ying, Ke, Wei Ting
Other Authors: Connor, Michael Daniel
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10378
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Institution: Nanyang Technological University
Description
Summary:This study aims to explore the potential relationships between internal branding, internal communications and HRC, through interviews conducted with a group of 5 established multi-national corporations to provide insights on the methods and practices they have implemented as initiatives towards internal branding and enhanced communications, and the possibly correlated organisational success some of these MNCs enjoy.