Study of consumer behaviour on the Internet
Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online s...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10395 |
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| Institution: | Nanyang Technological University |
| Summary: | Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online shopping. Our research hopes to provide useful information to businesses and government. |
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