Study of consumer behaviour on the Internet

Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online s...

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Bibliographic Details
Main Authors:	Ang, Siew Kim, Koh, Wei Ling, Tan, Ee
Other Authors:	Soh, Christina Wai Lin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10395
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10395
record_format	dspace
spelling	sg-ntu-dr.10356-103952023-05-19T03:30:06Z Study of consumer behaviour on the Internet Ang, Siew Kim Koh, Wei Ling Tan, Ee Soh, Christina Wai Lin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online shopping. Our research hopes to provide useful information to businesses and government. 2008-09-24T07:43:11Z 2008-09-24T07:43:11Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10395 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ang, Siew Kim Koh, Wei Ling Tan, Ee Study of consumer behaviour on the Internet
description	Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online shopping. Our research hopes to provide useful information to businesses and government.
author2	Soh, Christina Wai Lin
author_facet	Soh, Christina Wai Lin Ang, Siew Kim Koh, Wei Ling Tan, Ee
format	Final Year Project
author	Ang, Siew Kim Koh, Wei Ling Tan, Ee
author_sort	Ang, Siew Kim
title	Study of consumer behaviour on the Internet
title_short	Study of consumer behaviour on the Internet
title_full	Study of consumer behaviour on the Internet
title_fullStr	Study of consumer behaviour on the Internet
title_full_unstemmed	Study of consumer behaviour on the Internet
title_sort	study of consumer behaviour on the internet
publishDate	2008
url	http://hdl.handle.net/10356/10395
_version_	1770563494518718464

Study of consumer behaviour on the Internet

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