Factors influencing competitive pricing reactions : a study using simulation game data

Factors influencing competitive pricing reactions : a study using simulation game data

Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions.

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Bibliographic Details
Main Authors: Lee, Sally Pei Song, Tan, Shu Yan, Yang, Jingfang
Other Authors: Lim, Lewis Kui Suen
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Pricing
Online Access:http://hdl.handle.net/10356/10414
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10414
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spelling sg-ntu-dr.10356-104142023-05-19T07:23:10Z Factors influencing competitive pricing reactions : a study using simulation game data Lee, Sally Pei Song Tan, Shu Yan Yang, Jingfang Lim, Lewis Kui Suen Nanyang Business School DRNTU::Business::Marketing::Pricing Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions. 2008-09-24T07:43:25Z 2008-09-24T07:43:25Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10414 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Pricing
spellingShingle DRNTU::Business::Marketing::Pricing
Lee, Sally Pei Song
Tan, Shu Yan
Yang, Jingfang
Factors influencing competitive pricing reactions : a study using simulation game data
description Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions.
author2 Lim, Lewis Kui Suen
author_facet Lim, Lewis Kui Suen
Lee, Sally Pei Song
Tan, Shu Yan
Yang, Jingfang
format Final Year Project
author Lee, Sally Pei Song
Tan, Shu Yan
Yang, Jingfang
author_sort Lee, Sally Pei Song
title Factors influencing competitive pricing reactions : a study using simulation game data
title_short Factors influencing competitive pricing reactions : a study using simulation game data
title_full Factors influencing competitive pricing reactions : a study using simulation game data
title_fullStr Factors influencing competitive pricing reactions : a study using simulation game data
title_full_unstemmed Factors influencing competitive pricing reactions : a study using simulation game data
title_sort factors influencing competitive pricing reactions : a study using simulation game data
publishDate 2008
url http://hdl.handle.net/10356/10414
_version_ 1772828350039982080

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