Effects of mobile advertising (SMS) in Singapore.

• Main Authors: Chan, Joel Yik Yeow., Chang, Hui Yi., Peh, Jia Hong.
• Other Authors: Murfett, Ulrike Marianne
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/10419
• Institution: Nanyang Technological University

The aim of this project is to investigate whether SMS advertisements can become one of the mainstream forms of advertising in Singapore. To accomplish this aim, the following objectives were set: a) To find out consumers’ attitude towards SMS advertisements. b) To find out the level of acceptance...