Effects of mobile advertising (SMS) in Singapore.
The aim of this project is to investigate whether SMS advertisements can become one of the mainstream forms of advertising in Singapore. To accomplish this aim, the following objectives were set: a) To find out consumers’ attitude towards SMS advertisements. b) To find out the level of acceptance...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10419 |
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| Institution: | Nanyang Technological University |