Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore

Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore

Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values

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Bibliographic Details
Main Authors: Abdullah Rubaet Chowdhury, Adilla Anggraeni, Ayu Pratiwi
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising::Agency
Online Access:http://hdl.handle.net/10356/10436
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10436
record_format dspace
spelling sg-ntu-dr.10356-104362023-05-19T06:09:04Z Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi Kim, Changsu Nanyang Business School DRNTU::Business::Advertising::Agency Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values 2008-09-24T07:43:38Z 2008-09-24T07:43:38Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10436 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising::Agency
spellingShingle DRNTU::Business::Advertising::Agency
Abdullah Rubaet Chowdhury
Adilla Anggraeni
Ayu Pratiwi
Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
description Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values
author2 Kim, Changsu
author_facet Kim, Changsu
Abdullah Rubaet Chowdhury
Adilla Anggraeni
Ayu Pratiwi
format Final Year Project
author Abdullah Rubaet Chowdhury
Adilla Anggraeni
Ayu Pratiwi
author_sort Abdullah Rubaet Chowdhury
title Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
title_short Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
title_full Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
title_fullStr Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
title_full_unstemmed Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
title_sort cross cultural content analysis of tv advertising across chinese and english channels in singapore
publishDate 2008
url http://hdl.handle.net/10356/10436
_version_ 1770565323326488576

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