Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore

• Main Authors: Abdullah Rubaet Chowdhury, Adilla Anggraeni, Ayu Pratiwi
• Other Authors: Kim, Changsu
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Agency
• Online Access: http://hdl.handle.net/10356/10436
• Institution: Nanyang Technological University

Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values