Niche marketing : a useful strategy for Singapore's banks?

The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing.

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Bibliographic Details
Main Authors:	Cheong, Rosabel Joy Ling., Chiang, Karen Sue Ping., Tay, Diana Huei Ching.
Other Authors:	Gerrard, Philip
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/10440
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10440
record_format	dspace
spelling	sg-ntu-dr.10356-104402023-05-19T06:09:02Z Niche marketing : a useful strategy for Singapore's banks? Cheong, Rosabel Joy Ling. Chiang, Karen Sue Ping. Tay, Diana Huei Ching. Gerrard, Philip Nanyang Business School DRNTU::Business::Marketing DRNTU::Business::Finance::Banking The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing. 2008-09-24T07:43:40Z 2008-09-24T07:43:40Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10440 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Marketing DRNTU::Business::Finance::Banking Cheong, Rosabel Joy Ling. Chiang, Karen Sue Ping. Tay, Diana Huei Ching. Niche marketing : a useful strategy for Singapore's banks?
description	The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing.
author2	Gerrard, Philip
author_facet	Gerrard, Philip Cheong, Rosabel Joy Ling. Chiang, Karen Sue Ping. Tay, Diana Huei Ching.
format	Final Year Project
author	Cheong, Rosabel Joy Ling. Chiang, Karen Sue Ping. Tay, Diana Huei Ching.
author_sort	Cheong, Rosabel Joy Ling.
title	Niche marketing : a useful strategy for Singapore's banks?
title_short	Niche marketing : a useful strategy for Singapore's banks?
title_full	Niche marketing : a useful strategy for Singapore's banks?
title_fullStr	Niche marketing : a useful strategy for Singapore's banks?
title_full_unstemmed	Niche marketing : a useful strategy for Singapore's banks?
title_sort	niche marketing : a useful strategy for singapore's banks?
publishDate	2008
url	http://hdl.handle.net/10356/10440
_version_	1770566205071949824

Niche marketing : a useful strategy for Singapore's banks?

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