Nokia, marketing mobile phones in China.

This in-depth study analyzes Nokia in the context of China’s effervescent mobile internet industry and provides insights on China’s diverse consumer tastes, extensive channel networks, divergent market trends and the emergence of youth culture. Major themes discussed include Nokia’s marketing strate...

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Bibliographic Details
Main Authors: Poon, Yee Mei., Sng, Sheane., Tan, Wei Xiong.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10445
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Institution: Nanyang Technological University
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